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Your Privacy Matters

Privacy Policy.

Last updated: February 2026

Introduction

Well 2 Serve (“we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including any forms, features, or services offered through it.

Information We Collect

Personal Information You Provide: When you fill out a contact form, request information, or become a founding partner, we may collect your name, email address, phone number, organization, role, and the nature of your inquiry.

Automatically Collected Information: When you visit our site, certain information is collected automatically, including your IP address, browser type, operating system, referring URLs, pages viewed, and the dates and times of your visits.

How We Use Your Information

We use the information we collect to:

  • Respond to your inquiries and fulfill your requests
  • Coordinate founding-partner conversations and provide program information
  • Send follow-up communications relevant to your expressed interests
  • Improve our website, marketing, and overall user experience
  • Monitor and analyze usage trends and site performance
  • Protect against fraudulent or unauthorized activity

Third-Party Services

We use the following third-party services that may collect data in accordance with their own privacy policies:

Lead Connector / GoHighLevel

We use GoHighLevel (Lead Connector) as our customer relationship management (CRM) platform. When you submit a form on our website, your contact information is transmitted to GoHighLevel for lead management, follow-up communications, and analytics. GoHighLevel may also collect behavioral data related to your interactions with our communications.

Google Analytics

We use Google Analytics (GA4) to collect anonymized data about how visitors use our site. This includes information such as pages viewed, time spent on pages, and general geographic location. Google Analytics uses cookies to collect this information.

Vercel Analytics & Speed Insights

We use Vercel Analytics and Speed Insights to monitor site performance and aggregate, anonymized usage patterns. No personally identifiable information is collected.

Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your experience, analyze site traffic, and support our marketing efforts. Cookies are small data files stored on your device. You can manage your cookie preferences through your browser settings. Please note that disabling cookies may affect the functionality of certain parts of our website.

Data Retention

We retain personal information collected through our forms and CRM platform indefinitely, or for a minimum period of ten (10) years from the date of collection. This retention period supports our long-term partner relationships and allows us to provide continuity of service. If you would like to request deletion of your personal data, please contact us using the information below.

California Residents (CCPA/CPRA)

If you are a resident of California, you have certain rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). These include the right to know what personal information we collect and how it is used, the right to request deletion, and the right to opt out of the sale of personal information.

We do not sell your personal information. We do not and will not sell the personal information of our website visitors or prospective partners to third parties.

Communications & Opt-Out

If you submit your information through one of our forms, you may receive follow-up communications from our team via email, phone, or SMS. You can opt out of these communications at any time by contacting us directly or by using the unsubscribe mechanism provided in our emails.

Data Sharing & Disclosure

We do not sell your personal information. We may share your information with trusted third-party service providers who assist us in operating our website and conducting our business, subject to confidentiality agreements. We may also disclose your information if required by law, regulation, or legal process.

Data Security

We implement reasonable administrative, technical, and physical security measures to protect your personal information. However, no method of transmission over the Internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security.

Your Rights

Depending on your jurisdiction, you may have the right to access, correct, delete, or restrict the processing of your personal information. To exercise any of these rights, please contact us using the information below.

Children's Privacy

Our website is not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected such information, we will take steps to delete it promptly.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date. We encourage you to review this page periodically.

Contact Us

If you have any questions about this Privacy Policy, please contact us through the contact form on our homepage.

Well 2 Serve
South Carolina, USA